I am now excited about reading. Malcolm Gladwell is a brilliant writer and this book is like nothing I've read before. It discusses epidemics (of all kinds) and what causes them to tip ("tipping points"). Everyone knows there are certain factors and people who help bring things to the masses, but this gives a name and a description to everything involved.

Gladwell knows when to be funny and when to be descriptive. His examples are great and he has a great command of language. I especially liked the chapter on Sesame Street and Blues Clues, probably because that's what I studied in school. Maybe.

This book is for anyone who is interested in sociology or those who just enjoy a good nonfiction book. Read this.