Capn Design

Mike Monteiro on Buying Design

If I ever get back into client work, I will share this post with all of my clients.

Most people don’t need to buy design. And only about half the people trying to buy design should be. Your designer should be a partner, helping you solve your problem. You have a goal in mind; the two of you work together for a solution. Getting to that solution includes researching the people you want using your object, the market for that object and who, if anyone, is trying to sell that same sort of object. If all of that sounds like a pain in the ass, and it kind of is, then don’t buy design. Hire a production team. You’ll save money.

Also, I hope Mike enjoys that this post comes right after a huge Hitler poster.