Face Up to Wake Up

October 25, 2002

While riding the bus the other night, I noticed an advertisement to help parents prevent SIDS (Sudden Infant Death Syndrome). The ad was cute. It had a picture of a stuffed animal ducky, face down, with a red line through it and one on it's back that said "Right" above it. This is nice and gets the message across.

Then I noticed the tagline. Face Up to Wake Up. Ah! That is just plain scary. Maybe it's just me, but they may as well have put Face Up or Your Kid Will Fucking Die. I think they put way too much emphasis on the rhyming. Ok, I know the disease is scary but they could be a bit more subtle. There can be some scare tactics, but please don't put it in 200pt font at the top of your advertisement.

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