Capn Design

Entries tagged burgers

Wendy's Redesigns Their Burger

I don’t know any Wendy’s faithful, beyond the Frosty, which is why it’s good to see they’re debuting a new version of their burger. While they could have added some guacamole or a fourth patty, they instead looked at the design of their burger. In fact, they took away more than they added.

Tasters said they wanted a thicker burger, so Wendy’s started packing the meat more loosely, trained cooks to press down on the patties two times instead of eight and printed Handle Like Eggs on the boxes that the patties were shipped in so they wouldn’t get smashed. And Wendy’s researchers knew that customers wanted warmer and crunchier buns, so they decided that buttering and toasting them was the way to go.

In the end, Wendy’s changed everything but the ketchup. It switched to whole-fat mayonnaise, nixed the mustard, and cut down on the pickles and onions — all to emphasize the flavor of the beef. The chain also started storing the cheese at higher temperatures so it would melt better, a change that required federal approval.

“It’s not about getting real exotic,” said Lori Estrada, Wendy’s senior vice president of menu innovation and packaging. “It’s about making everything work.”

I have no idea how it tastes, but I’m intrigued by such complicated systems and how simpler can often be better. The costs of change are magnified when you have thousands of restaurants. “They thought about making the tomato slices thicker but didn’t want to ask franchisees to buy new slicing equipment.” It may have made a slightly better burger, but not a better product.

[via Pat’s Picks]

The Myth of The 12-Year Old McDonald's Burger

Kenji takes on the myth that a 12-year old burger McDonald’s burger doesn’t rot. I won’t give away the results, but it’s a good read. I will share this tidbit to entice you to read more.

Every day, I monitored the progress of the burgers, weighing each one, and carefully checking for spots of mold growth or other indications of decay. The burgers were left in the open air, but handled only with clean kitchen tools or through clean plastic bags (no direct contact with my hands until the last day).

At this point, it’s been 25 days, 23 calm, cool, and collected discussions with my wife about whether that smell in the apartment is coming from the burgers or from the dog, and 16 nights spent sleeping on the couch in the aftermath of those calm, cool, and collected discussions. Asides from my mother, my wife is the fiercest discusser I know.

Deliciously Cute Hamburger Cupcakes

These are really well done. I'm going to try and do these one day and show you how "awesome" mine look in comparison. [via AHT]

OMG It's a Hamburger Bed

My first born child will sleep in a hamburger.

Adam and AHT Test out Burger King's Perfume

My favorite response of those he surveyed, "My girlfriend: 'Like a truckstop bathroom air freshener.'"

Eric Ripert Looks to the Big Mac and Whopper for Inspiration

"I also wanted it to be small enough that, like the McDonald's patty, it would fit in the bun with everything else. Sometimes "upscale" burgers are so massive, and piled so high with toppings, that I have no idea how to eat them." [via Eater]

The In-N-Out Truck

There are 7 trucks that roam the land for private parties. Sadly, no shakes or fries. I wonder how much it would cost to bring one to NYC?

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