Capn Design

Don't design for early adopters

This is good advice and I’m going to liberally quote Mr. Hockenberry.

Even folks that have access to the latest and greatest technology are preferring the iPad over more complex devices. Initial statistics also show that the iPad has an older demographic.

Of course, 300,000 geeks like you and me don’t fall into that category. We’re the first ones standing in line at the Apple store, and the first ones to use all this cool new software. And we know all the things that apps “used to do”. And we want all sorts of other bells and whistles. And we’re wrong.

Craig goes on to explain a good example of simplicity.

In the case of Instapaper, the feature doesn’t even show up in the UI until you go into the Settings app and add your account information. My mom will never see it.