Capn Design Archives: Don't Put Down That Mag

Don't Put Down That Mag

August 14, 2007

Magazines are a dying breed. As Khoi pointed out today, he's bored with magazines and does his reading online. For the most part, I can't argue. Growing up I subscribed to three video game magazines as it was the only real source for news (sidebar: I miss the early days of EGM). Now, I not only get all of that same news online as soon as it happens, but I can watch a high-def trailer of upcoming titles. The internet is just a better delivery tool for niche content.

Then why do I subscribe to nearly ten magazines? One of the reasons, as Khoi points out, is to soak in some delicious print design. Print and web designers both yearn for the other side and I agree; magazine design seems to offer so many interesting options and constraints. I've really enjoyed the spreads from NY Magazine, Good and Edge in recent years.

More importantly, it's still very difficult if not impossible to get news on the net in a satisfying environment when you're out and about. The iPhone is on the right track, but the small screen is good in a pinch, not for long reading sessions. Magazines are just easier to digest. The web may have revolutionized distribution, but it still lacks the nuances of presentation.

Khoi is right in that buying magazines for their content is pointless — you can get 95% of the same information online. Instead, I'm buying it because I prefer the experience. The typography, layouts and photos are much more palatable on the printed page. If forced to choose, I'd have to side with the convenience of the internet, but it's not too long before I won't have to make a choice. The iPhone has made mobile web much more palatable, but some day soon digital paper and flexible screens will give us mobility and design, which will put the magazine to bed permanently. Without a doubt, I'll welcome that day with open arms.

Comments (1 comments so far)

Comment #1:

I even got rid of my NY Times subscription, because it was just easier to get most of the content online. Pretty much the only magazines I buy anymore are eye candy, or something I might be able to use as illustration reference later.

Posted by beth on August 15, 2007 at 9:30AM

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