Capn Design Archives: Flip-book Style Ads on Moving Trains

Flip-book Style Ads on Moving Trains

May 3, 2007

Apperceptive recently added a new member to the team and she's already giving me great info. She's currently riding the PATH train to work and mentioned that they have these crazy flipbook style ads in the subways. As you pass by in the dark tunnel, there are a series of images pasted to the wall. Like a flip-book, the images in succession look like a movie. This video should give you a better idea of what I mean.

I have yet to see this in person but I'm completely awed by the concept. I might (gasp!) take a trip on the PATH just to check it out.

Update: I just found out that this was invented by Josh Spodek and the company he founded is Submedia. The sites have tons of info and some more videos. It turns out I have two friends who know Josh. Small world!

Comments (2 comments so far)

Comment #1:

i think its the same, but we have these in the blue line tunnel between clark/lake and washington. they've been there since I moved here a year ago.

Posted by jannelle on May 04, 2007 at 10:01PM

Comment #2:

I've seen those on the Metro in DC, as well. None here in Philly, of course, though if you squint as the graffiti is scrolling past you can pretend it's trying to sell you something.

Posted by mike on May 08, 2007 at 10:47AM

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