Advertising and Design in the (Pretend) Future

March 2, 2007

When you make a film set in the future, you're forced to predict how society will differ. Two films that came out last year, Idiocracy and Children of Men, both provided their own perspectives.

Idiocracy

Idiocracy is set 500 years in the future and assumes everyone is unbelievably stupid. Speak Up provides screen-caps of ads from the movie that show off our faux progeny's brilliance. One thing they don't show is the disposable clothes that are covered in ads, a la Nascar.

Children of Men

Children of Men looks at a future where women are infertile and a class war is past its breaking point. These ads aren't as much of a stretch, but still are interesting.

(Side note: both movies are good, but I preferred Children of Men, even if Brawndo has electrolytes.)

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