A-B Testing with Menu Items
March 20, 2007
Freakonomics mastermind Steven Levitt noticed a local restaurant used two names for the same item on different menus. This, and Danny Meyer's relentless efforts to improve Shake Shack, reminds me that fine-tuning the details makes all the difference.
Quick Post link: http://www.freakonomics.com/blog/2007/03/18/experimenting-with-milkshakes/
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This entry is titled "A-B Testing with Menu Items" and was posted on March 20, 2007 at 10:29 pm. It was posted in the category "Quick Post."
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