Freakonomics mastermind Steven Levitt noticed a local restaurant used two names for the same item on different menus. This, and Danny Meyer's relentless efforts to improve Shake Shack, reminds me that fine-tuning the details makes all the difference.
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The entry ‘A-B Testing with Menu Items’ has 0 comments. It was published at 10:29 PM on March 20, 2007.
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