Capn Design Archives: Adicolor Shoes in NYC Bodegas

Adicolor Shoes in NYC Bodegas

May 4, 2006

I'm not in love with the shoes from Adidas' Adicolor campaign, but all of the supporting materials and marketing promotions have been fabulous (especially the short films). Now, as you can see on the right, they're displaying some of their shoes in bodegas around New York City. In this case, a shoe from the white series is set in amongst feminine hygiene products.

If you'd like to see them for yourself, here is a list of the seven stores:
1. Deli Spring & Lafayette: Soho
2. Marlow & Sons: Williamsburg/Brooklyn
3. Grand Food Market Inc Grand and Crosby
4. Deli on Prince and Sullivan
5. Jewel News: Union Square
6. DeliMart: North 7/Bedford/Brooklyn
7. Deli Next to Arlene’s Grocery: Lower East Side

Information and photo is from The Go Figure, which has now been added to my RSS reader.

Comments (5 comments so far)

Comment #1:

I'm not a huge fan of this product line, either. I guess I don't see how throwing in some paints makes these things any cooler. Couldn't you just get a pair of Stan Smiths and paint them yourself and all at a lower cost?

Then again, I'm just at a loss when it comes to the sneaker-collector phenomenon. They all just look the same to me. To me, a Nike Dunk is a Nike Dunk is a Nike Dunk, regardless of colorway or what not.

I'm an old foagy.

Posted by Adam on May 04, 2006 at 3:38PM

Comment #2:

am i retarded? how do i make my link show up as a trackback? they didn't have this stuff back in the day!

Posted by eliz on May 04, 2006 at 5:47PM

Comment #3:

psh. adam doesn't know what he's talking about!

Posted by tien on May 04, 2006 at 5:56PM

Comment #4:

love em sneaks.. :)

Posted by chyna on May 04, 2006 at 6:27PM

Comment #5:

I don't know what I'm talking about! The whole sneakerhead thing has gone over my head!

Posted by Adam on May 04, 2006 at 7:00PM

Trackback

Trackback Link: http://www.capndesign.com/cgi-bin/mt/mt-tb.cgi/975