20060503adicolor-bodegas.jpgI'm not in love with the shoes from Adidas' Adicolor campaign, but all of the supporting materials and marketing promotions have been fabulous (especially the short films). Now, as you can see on the right, they're displaying some of their shoes in bodegas around New York City. In this case, a shoe from the white series is set in amongst feminine hygiene products.

If you'd like to see them for yourself, here is a list of the seven stores:
1. Deli Spring & Lafayette: Soho
2. Marlow & Sons: Williamsburg/Brooklyn
3. Grand Food Market Inc Grand and Crosby
4. Deli on Prince and Sullivan
5. Jewel News: Union Square
6. DeliMart: North 7/Bedford/Brooklyn
7. Deli Next to Arleneā€™s Grocery: Lower East Side

Information and photo is from The Go Figure, which has now been added to my RSS reader.