The title of this post is a quote from tonight's episode of the OC. It seems that Amazon is really making an effort to push their new-ish search page, Good for them.

The unfortunate thing is that "" is not very easy to turn into a verb. More importantly, I wonder how many people actually knew what Lindsay meant when she said that. I don't think that is all that well known yet. It would be interesting to try and measure the success of the plug.

One thing that definitely makes a9 worth noticing is their new yellow pages. It's a local search that has photos of the actual location. That'll be really helpful when you're visiting unfamiliar territory.

It's nice to know that Amazon is doing their best to please both the geeks and the tweens. Could you imagine being a 12 year-old web geek who watches the O.C.? You'd probably explode.