Capn Design Archives: Cloning the Dell Dude

Cloning the Dell Dude

April 23, 2002

It's well accepted that television goes through an innovation-replication-saturation cycle. Everything that works well is often immediately copied because there's no need to reinvent the wheel and risk is a scary word in business. So as annoying as Steve the Dell Dude can be, he was bound to be replicated.

And replicated he was. I just saw a Taco Bell commercial that used the same premise. It was a slightly geeky buy mostly charming college kid hawking the product to a friend. Nothing amazing, but I just think it's interesting.

Has anyone else noticed similar commercials? Any Wendel the Wendy's Dude or Michael the McDonalds Man?

Comments (3 comments so far)

Comment #1:

dude you're getting a taco

Posted by wendel the wendy's boy on April 23, 2002 at 6:18PM

Comment #2:

i met "steve" at sundance. he is from tenn. and probably doesnt like tacos

Posted by emcee bard on April 23, 2002 at 6:27PM

Comment #3:

there's certainly a need to reinvent the "whell," especially considering that it hasn't been invented yet.

Posted by SLEIF ERICSON on April 24, 2002 at 11:02AM

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